Strategy
Acciona Sainz XE Team
About
As a team participating in Extreme E, the all-new electric car race with stops at some of the most epic locations around the world, the ACCIONA | Sainz XE Team aims to raise awareness about environmental issues and help fix them while competing with its two top-notch drivers: Carlos Sainz and Laia Sanz. We are proud to carry out comprehensive content creation and management of the team’s official social media channels in direct contact with the team.
Task
The Crown Creators has been in charge of building and expanding the image, digital presence, and overall exposure of this brand new team competing in a revolutionary event from scratch, leveraging the combination of world-class drivers Carlos Sainz and Laia Sanz with a leading brand like Acciona; attracting partnerships and sponsorships through audience and community-building and engagement.
