Carlos Sainz Sr.
Athlete
RedBull
Brand
1.2 M
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96.9 K
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RedBull x Carlos Sainz Showrun

About
The Showrun was a unique event organised by RedBull in Madrid as a tribute to Carlos Sainz's successful past, but also to his hopeful future. More than 40,000 fans flocked to Paseo de la Castellana to see the two-time world rally champion's skills with the cars that have accompanied him throughout his career.
Task
Our mission was to create - in record time - the teaser of the event, in order to reach the widest possible audience in the shortest possible time. In addition, we accompanied Carlos on that special day, showing how he experienced it.