Digital Management & Cross Marketing
Marcelo | Tiktok
About
In this campaign, The Crown Creators managed, together with the entertainment platform Tik Tok, and the world star Marcelo Viera, the idea and development, as well as the intermediation between the football player and the company Tik Tok.
Task
Tik Tok launched the Ask Marcelo activation in which users of the platform could ask live questions to the Brazilian player, allowing them to answer instantly to the followers while interacting with him through his profile.
