Strategy
Marcelo | Db
About
We brought one of the most charismatic sports stars in the world and a lifestyle brand with a compelling narrative together to promote a special line of Douchebags products and perform a series of actions to rebuild the athlete’s hometown community.
Task
A genuine, inspirational story with a charitable cause led us to enable and produce this collaboration between Brazilian soccer star Marcelo Vieira and lifestyle design brand Douchebags.
